Remove BtoB Remove Business to Business Remove Lead Generation Remove Marketo
article thumbnail

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

article thumbnail

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.

Leads360 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Presenters of Inbound Conference. Global – [link].

Twitter 100
article thumbnail

B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. Marketo/Modern B2B blogs. Doyle asks. MLT Creative.

article thumbnail

Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.