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The Role of B2B Marketing

Marketing Insider Group

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Augmented Reality For B2B Marketing in 2011?"

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The Role of B2B Marketing

Marketing Insider Group

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Augmented Reality For B2B Marketing in 2011?"

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How Much Should You Pay For Content?

Paul Gillin

is the going per-word rate for marketing-commissioned pieces these days. I imagine that in a highly technical field, like bio-engineering, the rate is even higher. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. In the computer industry, which is what I know best, $1 to $1.50

BtoB 50