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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

If you focus on the “help” first, then your audience will do promotion on your behalf. Social Media Number of the Week: 27% According to a new study by Ahalogy , 27% of active Pinterest users “can’t stand” the new Promoted Pins. ” If you could do a Skype call with any living person, who would it be?

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How to Increase Webinar Attendance With Your Own Concierge Chatbot

ClearVoice

He changed his promotional tactics… It didn’t work. A chatbot lives inside a messaging platform (Facebook Messenger, Skype, Twitter, Slack, etc.) Despite email being the most used platform for webinar promotion it still has somewhat dismal results : Average email open-rates are south of 25%. Source: readytalk.com

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Embracing your brand’s ambitious purpose is the antithesis to broadcast or mass marketing. Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology. It is who is getting a raise and who is getting promoted. A lot of the start-ups are leading this. It is rituals.

CMO 48
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Humans of Marketing: Ricardo Diaz

Conductor

At the time, I was promoted to a line leader. Broadcasting Happiness is one of those really contagious things that I learned—if you can make someone smile, they’ll do the same for other people. Christine: How do you promote and share wins in the organization? I like making people laugh, and so I try to do that every day.

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How to Produce Flawless Audio Interviews With Industry Experts

Hubspot

The following are a few of the tips and tricks I’ve uncovered while pitching my show to hundreds of potential guest experts: Time your requests to their launches. Hopefully, you’ve been able to line up a series of interesting interview subjects using the tips above. Heil Sound PL-2T overhead broadcast boom. Ask for referrals.

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How to Produce an Internet Radio Show

Hubspot

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Now, the technology exists for anyone to create their own online "radio station" and broadcast to anyone in the world.

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Content Marketing World 2015: Who Will Inspire Us This Year?

Content Standard

Skype calls during planning months that reflect on Katy Perry’s cinematic successes. This means few marketers have made the transition from marketer to editor, still focusing more of their time on the promotional side of content creation, and leaving the creative details as an afterthought. Clips of Kevin Spacey.