Customer Experience Matrix

SEPTEMBER 9, 2009

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Yet, as our friend Jason Falls talked about in the book and I thought was really interesting, in many cases success on the social web isn’t so much about breadth in broadcasting, but about narrow casting. Effective Klout Case Studies. I really like that idea. Mark: Thank you.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145