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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Honigman – Social Media Manager at Sears Holdings Corporation.

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Why We’re Thinking About Messaging Apps All Wrong

Hubspot

Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. Their chart below compares WhatsApp, Facebook Messenger, WeChat, and Viber to Facebook, LinkedIn, Twitter and Instagram. So what does that mean for marketers? Well, let's take a closer look.

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Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix. But more than anything else, brand is kind of coming back to the top for me where my previous company before LevelTen was Bluecore. Matt: Same. And you’re right.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. LinkedIn - LinkedIn is a business-oriented social networking site.

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Improving Family Life, One Blog Post at a Time

Convince & Convert

“Content marketing without social is, frankly, stupid because that’s just broadcasting.” In many ways, the content marketing bridge is much easier for companies to cross than the social media bridge. “I sent a LinkedIn request to Ann Handley,” and she said she only did Facebook. Starting Over.

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