Tony Zambito

FEBRUARY 5, 2017

2 – Broadcasting Mentality. Remember the buzz about how content marketing should create departments of ex- journalists? This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers. Yet, it is still very much a broadcasting mentality.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

JANUARY 29, 2017

Enabling broadcast and digital media to reshape their news towards a connected experience. For example, in recent works with Reuters, we uncovered a human insight related to how people responded to and developed worldviews as a result of connected experiences across print, digital, TV, and public media. 2 – Rapid Crowd Insights.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective. I believe the key point is building relationships with social broadcasters.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

PureB2B

MARCH 28, 2017

Gone are the days of mass, untargeted broadcasting. Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

PureB2B

MARCH 28, 2017

Gone are the days of mass, untargeted broadcasting. Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. This data will be at the core of any successful marketing strategy.

Telemarketing 48

Telemarketing Mobile Advertising Customer Satisfaction Marketing & Strategy 48

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Vital statistics for every B2B marketer , March 16, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A.

PR 161

PR Social Media Paid Content Media 161