Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.
Let's personalize your content