The Effective Marketer

MAY 24, 2012

Only 40% of responding companies use their email service provider (ESP) for anything more than the basic broadcast of email”. Greater understanding of social media and email as complementary channels. 52% engage in regular list cleaning. 48% encourage the sharing of content in their email messages. 26% use content personalization.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

MARCH 13, 2012

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Not a good situation to be in, but one that is all too common. About the Author.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

FEBRUARY 25, 2013

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100