Digital B2B Marketing

OCTOBER 9, 2012

You can broadcast. You can share. You can publish. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam.

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Digital B2B Marketing

MARCH 7, 2012

Collecting likes and followers to broadcast your content too can drive traffic through social channels, but it misses the heart of the social opportunity in inbound marketing. It definitely is “marketing focused on getting found by your customers,” and it is an effective marketing tactic, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

FEBRUARY 7, 2012

Belieavable Encourages Personality Today, brands need to engage, not broadcast. Being believable requires being true to what you say you are. It requires identifying a well rounded image you will project and never veering from it. Personality creates more memorable conversation, and brands are no different.

Social Media 100

Social Media Media Broadcasting Social Marketing 100

Digital B2B Marketing

NOVEMBER 3, 2011

Positioning: “The Reach Multiplier” position is about about broadcasting, Triberr needs to reposition themselves, likely in content curation or social media management. For example, it needs to be easier to edit tweets and control the final tweet. Social Media Integration: Today, Triberr has built a social media island.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

JULY 26, 2011

Because we don’t develop relationships by just broadcasting. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 25, 2011

By consistently providing valuable content, marketers move beyond broadcasting to anyone that will listen and begin developing an audience that specifically listens to them. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MAY 9, 2013

Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100