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Anything Goes Marketing

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

JANUARY 8, 2008

We booked an eco-tour which means that we travelled to various areas of Costa Rica to learn more about this wonderful country and the different species that inhabit it. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. providing multiple touring options that enabled us to do what we wanted.

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

MARCH 11, 2007

American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. You also need to know the average purchase price. For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. Email Labs has a similar email ROI calculator.

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