Books Forrester Trends Web 2.0 
Paul Gillin
DECEMBER 1, 2010
I had a chance to attend the recent Web 2.0 Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. This year’s Web 2.0
The Effective Marketer
MAY 3, 2011
Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.
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Buzz Marketing for Technology
JUNE 27, 2008
enterprise 2.0. Enterprise 2.0 technology trends. Web Content 2007. Web-based spreadsheet. Wikipatterns book. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Buy the book | Learn More. Buy the book. digitallearning.
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License. United States License.
Buzz Marketing for Technology
FEBRUARY 18, 2010
Weekends are devoted to Blog posts and writing the new book. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? The book chapter or this toolkit? Are you in search of inspiration? Or just want to see what’s out there? So which one is it?
Online Marketing Institute
JANUARY 25, 2010
Charlene Li and Josh Bernoff wrote about this loss of control in their book, Groundswell , and they noted “[t]he groundswell has changed the balance of power.&# Buyers now move forward on their own terms, conducting much of their education on their own (and online) and connecting with a live sales team member later and later in the process.
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