Remove Books Remove Cost Remove Tagging Remove WOM
article thumbnail

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Tweet This! Share this on Facebook. Share this on Linkedin.

Service 100
article thumbnail

Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Tags: socialmedia longtailseo b2bmarketing. How do you solve Social Media Tool Exhaustion? P.S. My time in Shanghai wasn’t all work. Bliss-001 03/08 500 Fifth Ave.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Maybe it has to do with the size of the item or big ticket item (cost). He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. How can you find them? link] RT @jaybaer [link] Brown Ltd.

article thumbnail

It pays to provide Support with Social Media

Buzz Marketing for Technology

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry! Tweet This! Share this on Facebook.

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

With the low/no cost of entry, it does cost time – your time. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Please note that Jay’s post only covers a snapshot of the findings. And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. How can I help you?

article thumbnail

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Jill Konrath's book Selling To Big Companies. Get Customers.