Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. The people you meet. Guy Kawasaki. Mari Smith.

Social Media 127

Social Media Media Blogger Co-Registration 127

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As As a University of Alabama alum, of course he couldn’t miss the chance to make a football analogy!) ” (Thanks, Wikipedia!). ABM Campaigns vs. ABM Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Paul Gillin

JUNE 24, 2010

Of course not. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co.

ROI 50

ROI Paid Content Social Marketing Webcast 50