ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. It teaches.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. The people you meet. Guy Kawasaki. Mari Smith.

Social Media 128

Social Media Media Blogger Co-Registration 128

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As ” (Thanks, Wikipedia!). Driving event registration with help from Sales. What are the components of a good account-based marketing campaign? ABM Campaigns vs. ABM Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience.

ROI 50

ROI Paid Content Social Marketing Webcast 50