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Customer Experience Matrix
JULY 16, 2009
Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.
Customer Experience Matrix
OCTOBER 8, 2010
I find the combination of doughnuts and pizza slices a useful way to think about the relationships among industry vendors. Functional vendors generally expand first by thickening features within their original quadrant and then by spreading into adjacent quadrants. Keeping with our junk food theme, let's call those pizza slices.
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Customer Experience Matrix
NOVEMBER 28, 2012
My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. You would be correct. [x+1] deployment model.
Customer Experience Matrix
SEPTEMBER 5, 2008
The issue I’m wresting with is still how to present vendor summaries. As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing. I can make a similar basic/advanced distinction for the non-application features (vendor, technology, etc.),
Customer Experience Matrix
AUGUST 27, 2008
The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. As it happens, all the vendors in this group stress their ability to handle “mixed workloads”. A data warehouse for the rest of us” is how he puts it.
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