The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Yes, you can have your social media cake and eat it too.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

DECEMBER 6, 2010

If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

SEPTEMBER 16, 2010

When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100