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Influencer marketing is fully integrating with social media marketing strategy

Biznology

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is there was Abraham Harrison , my first digital PR agency.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The agency’s portfolio of success events spans an impressive range of corporate events (e.g., The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 One of our clients at Superneat Marketing is RFPIO, an RFP response software provider. Their platform helps business professionals who respond to RFPs, security questionnaires, and a multitude of other complex documents. Everybody is creating content.

Verticals 101
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Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. In fact, research by Sirius Decisions found that 70% of purchases are already at the RFP stage by the time vendors know about the opportunity. You can follow Ardath on Twitter at @Ardath421.

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How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

For instance, if the goal of your homepage is to drive more MQLs through RFP requests, go ahead and put more than one RFP CTA on there -- even if they''re totally different RFP CTAs that lead to totally different RFP request landing pages.

RFP 28
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Creative Briefs: Who Needs ‘Em?

B2B Marketing Savvy

UPDATE 7/15: here’s another take on the same subject from a fellow blogger. But don’t confuse the CB with a Scope of Work (SOW) or Request for Proposal (RFP). Even Youtube weighs-in with 1000+ videos (a useful one, actually, is of a Creative Director talking head on the topic here. The best ones inspire!

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Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

I humbly submit a few practical ideas to help you become a time-efficient blogger. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. In other words, everybody.