The Point

APRIL 29, 2011

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. The body copy opens with a litany of Yes/No questions: “Are your email campaigns hindered by scare time and resources?” Here, they’re just topics, and fall flat.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

APRIL 19, 2010

Boingo is a leading global network of Wi-Fi hotspots (if you travel, you’ve likely used their service at an airport) and a few days ago they sent a very befuddling email to a significant pool of users – this blogger included – something to do with how my account was changing to a different plan. When, of course, it wasn’t.

Blogger 100

Blogger Email Marketing Planning Tagging 100

The Point

MARCH 26, 2010

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. But I’m glad I found the time.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100