The Effective Marketer
APRIL 6, 2011
That’s why I wrote a comprehensive guide to help you in your email selection process. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.
The Effective Marketer
NOVEMBER 6, 2009
We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
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The Effective Marketer
JANUARY 11, 2010
Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor.
The Effective Marketer
MAY 3, 2012
Putting content marketing processes on autopilot in order to shift attention to shiny new marketing toys. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Brad is an experienced content strategist, SEO copywriter and blogger.
The Effective Marketer
DECEMBER 8, 2010
What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. You can follow any responses to this entry through the RSS 2.0 How do you setup your scoring system for inbound leads?
The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. You can follow any responses to this entry through the RSS 2.0 So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?
The Effective Marketer
MAY 3, 2011
Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology. You can follow any responses to this entry through the RSS 2.0 Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.
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