What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. The company’s built-from-the-ground-up monitoring tools cover more than 50,000 sources, and its database of more than one million journalists, bloggers and media sites are invaluable for connecting with the right writers and performing effective outreach. No more. Alterian SM2 Freemium.
Content Curation in B2B Marketing
NOVEMBER 7, 2010
November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content. Consider Netconcepts.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
Wikis (Wikipedia, hundreds of specific topic-focused wikis). Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. Wikis. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Like what? Will Traditional, Social Media Blend? How Is PR Changing? Check.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Strategic Guy: Three Phases of Social Media Maturation
JULY 9, 2009
Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs. You have to fish where the fish are, right? This internal buzz stimulates action.
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility. " That means establishing relationships with the key bloggers in your segment, analysts, the trade media, YouTube videos properly tagged, photos of your blue thingamabobs that come up in image searches, and tagged content on social bookmarking sites.
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
There is a chapter that provides some unique content on using Q&A sites and wikis that is thrown in before the book concludes with chapters on social bookmarking, social news (think Digg), and photo/video/podcasting before the final and concluding chapter of the book. She is an avid blogger herself, is very active on most of the social web platforms that she describes, and is experienced in social media consulting as displayed through case studies of her own experiences that she shares in the book. Insightful read. 4) Content Strategies for Bloggers. Conclusion.