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Your website is wearing mom jeans and shoulder pads

Biznology

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. TopRank started as a product/service that we offered in conjunction with public relations services.

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Social Media Events Calendar and Advice Guide

Convince & Convert

Excellent content spread too, as you’ll find sessions covering the holy trinity of modern online marketing: content, search, and social. If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. BOLO (October 9-11 Scottsdale).

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

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7 SEO Principles Bloggers Must Remember

Convince & Convert

Large sites like Wikipedia don’t really get much of a search engine ranking boost when you link to them, so you may as well save your precious link equity by using a nofollow link , which tells the search engines not to follow the link (and therefore not to transfer any of your link equity to that page). This site is deep, not flat.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. ” — PR Daily. Showcase reviews: PR Daily. Join “tribes” of bloggers on similar topics.