WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? Debunking the Viral Coefficient , May 15, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Brandpoint

AUGUST 9, 2018

Negative press has also been turbocharged by the internet. Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

DECEMBER 30, 2015

Controversy is one of the ways to publish viral content. 5% of bloggers include printed newsletters in their content strategy. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Opinions and Rants.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Controversy is one of the ways to publish viral content. 5% of bloggers include printed newsletters in their content strategy. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Opinions and Rants.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168