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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Search engines continue to develop new ways to find -- and punish -- sites with unethical link-building practices. Oh wait, no it’s not.

SEO 28
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Why You Should Outsource Link Building to Boost Your SEO Efforts

Single Grain

Link building is a complex and tedious SEO activity that requires expertise and time. 41% of SEO experts believe link building is the most challenging part of search engine optimization. Besides being challenging, link building also needs to be done cautiously because Google penalizes unnatural inbound links.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. Location of the Link. Types of Backlink Sources.

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A Handy Content Marketing Glossary of Terms

Single Grain

It's the “commitment” or “purchase” stage of the buying process of the customer. The buyer’s journey is their route to that conversion, as they research your products or services, compare them with competing alternatives, and educate themselves before making a final purchase decision. Link Building.