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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0 60
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). Get the free “Step-by-Step Guide to Website (re)Design” now.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases.

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Content Creation Made Easy

Industrial Marketing Today

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60
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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Links Let’s be real.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Yes we can improve keyword rankings. Perform a Keyword audit. Paid Media.