article thumbnail

33 Business Blogging Statistics

Zoominfo

60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts ( source ).

article thumbnail

Why Website Copy is Different From Blog or Print Copy

SmartBug Media

According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority. Meanwhile, 72 percent of B2B marketers report that having a solid content strategy has been key to their success. Of course, blog content can feed visitors at the consideration and decision stages too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Blog Post Round-Up: Choosing Influencers & More

Zoominfo

3. How to Choose the Right Influencers to Support Your Marketing Initiatives. Inbound marketing has undergone a significant transformation in recent years. Influencer marketing has proven to be an effective strategy to expose your company and products to a larger market. Here, I break it down into three steps.

B2B 157
article thumbnail

20 Must-Have Marketing Lead Generation Tools

ClearVoice

Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. If your leads lists are disorganized or mismanaged, and segmenting audiences is a giant pain, then ZoomInfo is the answer. OptinMonster.

article thumbnail

21 Inbound Marketing Tools (For Everything)

SmartBug Media

The success or failure of your next inbound marketing campaign is determined by more than just the brilliant strategy you come up with. To be successful in the execution of your strategy, you also need the right inbound marketing tools. Account-Based Marketing Tools. Content Optimization Tools.

article thumbnail

The Ultimate List of Marketing Podcasts

Zoominfo

Another top contender is the eCommerce Marketing Podcast by Arlen Robinson. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. The Marketing Companion.

article thumbnail

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group.