Paul Gillin

NOVEMBER 24, 2010

See Revenue Recognition Guidelines. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

See Revenue Recognition Guidelines. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

APRIL 10, 2013

The hero of the book is IBM’s Social Computing Guidelines , which get a full appendix entry of their own. The guidelines, which were first drafted in 2005, have changed IBM fundamentally. The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 12, 2011

The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there).

Rules 50

Rules Social Marketing Content Blogger 50