KoMarketing Associates

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. from Fortune 500s to one-person businesses.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Google Webmaster Tools Schema.org FAQ. Schema 101.

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

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3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

Recent Google+ posts show up in a branded search] . Company location data has become increasingly important as search results have become more localized and personalized. Google+ is now responsible for local data and that data is being pulled into search results. Make sure you have as much information in there as possible.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Wildfire by Google (@wildfireapp).

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

Make Yourself a Blogger. If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn. In addition, presentations uploaded to SlideShare don’t have to be from in-person presentations.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

Does the same person (or team of people) write all of your blog content? Because each person has their own unique writing style and process, it can be easy to get into a rut of doing the same types of content over and over. Here are some of the areas to look at first: Bring in Different Viewpoints.