Remove exchange

Chris Koch

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). I started by following the bloggers I like, as well as friends and colleagues. Now, I have to admit that I’m not a diligent RSS follower.

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. And the viral model acts as a nice front end for building a deeper relationship through the permission model. ask a poll question, etc.).

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. And the viral model acts as a nice front end for building a deeper relationship through the permission model. ask a poll question, etc.).

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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. When a blogger for Time asked for more details on the survey methodology, she says McKinsey stonewalled. Journalists look for trouble and McKinsey stonewalls. Too late, transparency—and defensiveness.