WebMarketCentral

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. A cautionary tale for almost any company. Can you buy customer loyalty?

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WMC Interviews: Jonathan Treiber

WebMarketCentral

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. Any charity can sign up and ask supporters to join.

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Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. What's the Deal with All the Boring Voicemail Greetings? Good question!

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WMC Interviews: Yvonne DiVita

WebMarketCentral

I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita. WMC: What is your key differentiator (or differentiators)? YD: The most important marketing lesson I've learned is to differentiate myself from my competition, and to be comfortable with that differentiation.