Remove customer

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Christopher Hosford is a frequent guest blogger for ViewPoint.