ANNUITAS

MARCH 4, 2020

It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion. In a Strategic Demand state, business growth is built around and adaptive to customer critical path, not interruptive tactics.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

FEBRUARY 9, 2012

In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. Identify market segments, buyer personas, customer profiles – whatever you want to call them – and learn as much as you can about your buyers. You can follow Ardath on Twitter at @Ardath421.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

SEPTEMBER 15, 2020

I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. Demand marketing is the discipline through which companies orchestrate customer journey engagement and provide lift to pipeline. B2B is boring. This misconception is, in my opinion, the worst one.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147