How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
No need to read through a stack of posts from a dozen bloggers. However, this is not how many B2B marketers were trained to think. The output of your ICP should be a one-page document that clearly represents the type of companies you are targeting in your ABM efforts. This is it. Traditionally, we always started with WHAT (i.e.,
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