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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. My colleague wasn’t convinced. There’s more than philosophy at stake. Objectives.

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Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis.

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Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

Two years later, she became the fashion editor at Cargo magazine, and then took a sidestep into copywriting, penning for brands like Ralph Lauren, Bergdorf Goodman and many others. Don’t become a blogger or influencer because you want free stuff. Well, that’s in public relations, even if she doesn’t currently work in the field.

Ethics 105
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Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

and was the Director of Public Relations for global fashion brand, Akademiks. Joanna is Chief Marketing Officer of ClassPass , a tech advisor, and blogger at Entrepreneur.com, MarketingLand.com , and JoannaLord.com. Yael is the partner and CEO of Re:Tech , a speaker, and a blogger. Magazine and Forbes.

VALS 78
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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

While switching hats from features writer to copywriter to branded digital content writer to podcast producer takes some mental dexterity, and sometimes confuses traditional long-form journalists, Townsend believes that experience and adaptability are the two most important qualities for success. I’m not looking for influencers or bloggers.

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Social Media's Next Victim?

The Effective Marketer

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.