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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. Respect copyright and fair use laws. Add value.

B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. On the web today, things change fast.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. On the web today, things change fast.

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How to Write a Social Media Policy

Webbiquity

Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Wikis. Improve customer service? Respect copyright. Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Be respectful. Blogs. All of the above?

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. Video: Wikis in Plain English 143. Video: RSS in Plain English (395) Video: Wikis in Plain English (132) Video: Blogs in Plain English (87) Video: Twitter in Plain English (80) Our Work (79). Copyright ©2003-2007. The Common Craft Store.

PKM and the Organization - Pollard

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.)