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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. Respect copyright and fair use laws. Add value.

Oracle’s Updated Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Your participation in any virtual world activities related to Oracle’s business, products, employees, customers, partners, or competitors. Respect Copyrights. blogs. com ).

B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.

Wiki 21

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. On the web today, things change fast.

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. Video: Wikis in Plain English 143. Video: RSS in Plain English (395) Video: Wikis in Plain English (132) Video: Blogs in Plain English (87) Video: Twitter in Plain English (80) Our Work (79). Copyright ©2003-2007. The Common Craft Store.

Recap: “Will Social Media Kill PR� Panel

PR Meets Marketing

Stop being reactive to the bloggers who are doing this to be trafic whores”. œHow to leverage important bloggers to help with news” - Razorfish. To paraphrase one audience member, what we’re referring to – Twitter, blogs, wikis, etc. - are just communications tools. PR has a window of opportunity to leverage social media to build higher business value with customers and companies beyond a corporate communications capability. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Twitter tag #prblog.  .

PKM and the Organization - Pollard

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.)