Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?
SmartBug Media
JULY 10, 2019
Some strategies are very well suited to reach SMBs, but those same strategies just may not carry the same weight when you’re going after Fortune 500 companies. At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. Different personas and decision-making team.
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