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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Use that quote in pitch materials, public-facing webpages, or social media posts for your business or service.

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9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28
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Domain Migration Checklist: Agency Process, Expectations & Sample Data

Single Grain

Case #1: Rebranding Your Company. Most companies' first or even second websites had their vision constrained by practical concerns over budget and available expertise. Case #1: Rebranding Your Company. The new name is doing very well and better supports the growth goals of the company. Case #2: Migrating Platforms.

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Bloggers then share their blog posts with other internet users. What Is a Blog?

Template 101
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How to Find & Fix Duplicate Content on Your Website

seo.co

In the vast majority of cases, duplicate content is non-malicious and simply a product of whichever CMS (content management system) the website happens to be running on. This type of non-malicious duplication is fairly common, especially since many CMS s don’t handle this well by default. Duplicate Content Defined. Rewrite it.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.

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The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Connect your WordPress.com site to various social networking services. Sample review: “Monarch is a Social Sharing Plugin.