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KoMarketing Associates

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. LinkedIn Group Participation.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Participate in relevant discussions on Quora.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Twitter is one solution. Tom Pick (@TomPick).

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What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Take a step back and reorganize “free time” spent with research and execution. Make sure to listen first.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” The biggest surprising trend for me this year was in social – the networks themselves.

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3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. expanding the reach of followers, fans, prospects, subscribers, press, and bloggers), 2) planning for discovery (i.e, social channels, news sites, blogs, etc.). who is the audience? where do they spend their time?