Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. from one of my favorite bloggers, @ leeodden [link] | Great post! RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? MarketingSherpa. MarketingSherpa. GoogleB2BTeam.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. Studies show that advertisers earn $2 for every $1 spen t on Google Ads. .” Average income.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. Among his conclusions: more content helps.

SEO 100

SEO Tips Best Practices PageRank 100