MLT Creative

FEBRUARY 7, 2012

By Rachel Franco, guest blogger. It’s one journalists use every day in producing targeted, differentiated content that keeps their readers engaged, reading and, just as importantly, sharing their content with others. Why is this? how a company’s products or services solve problems for buyers like them.

B2B 40

B2B Case Study Case Studies Buying Cycle 40

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). What is described above is called the buying cycle. Does your brand resonate with your prospects? A determination on how your content can stand out.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). What is described above is called the buying cycle. Does your brand resonate with your prospects? A determination on how your content can stand out.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Marketing Insider Group

MARCH 8, 2012

We need a content strategy to understand what content our audiences want, at each stage of the buying cycle, and in all the places where they look for it. Case Studies. Or have hired editors, journalists or a “chief-blogger”? Or to put it more simply, marketers need to become like publishers. Newsletters.

Allocation 100

Allocation Content Paid Search Agency Blogger 100

Hubspot

FEBRUARY 11, 2013

Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. 79) Push people through the buying cycle really quickly. That's sure to get their attention. Content Creation.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28