MLT Creative

FEBRUARY 7, 2012

By Rachel Franco, guest blogger. It’s one journalists use every day in producing targeted, differentiated content that keeps their readers engaged, reading and, just as importantly, sharing their content with others. Why is this? how a company’s products or services solve problems for buyers like them.

B2B 40

B2B Case Study Case Studies Buying Cycle 40

Marketing Insider Group

APRIL 30, 2013

Firms need to differentiate through brand experience. Tom Seclow ( @ SpencerStuView ) of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. Did you attend Summit?

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). MarketingSherpa did a case study on a data storage company called Quantum. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

LeadSquared

JANUARY 28, 2015

Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies? Case studies are definitely a very good way to connect with your prospects. We publish case studies in different formats for different purposes.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. We make the case that companies have no choice but to invest in this area, though. In the age of the empowered customer, service is one of the few points of differentiation left.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Do the words; the tone; and the context of what’s written allow prospects to engage further with you? Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Do the words; the tone; and the context of what’s written allow prospects to engage further with you? Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Animalz blog

MARCH 28, 2024

Freshpaint Case Study: Bringing “Privacy-First Marketing” to Life When I joined Freshpaint as Director of Content Marketing, I knew we needed a strong central idea to guide our content efforts. .” It was a powerful, differentiating message we could explore from multiple angles.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

Content Standard

MAY 8, 2018

They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results. Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank.

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73

Hinge Marketing

NOVEMBER 3, 2021

The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Conductor

DECEMBER 10, 2019

But especially on lean teams, or with startups, yeah, I think what probably differentiates a lot of more-effective marketers from those who aren’t that effective is the willingness to not just understand the industry, but by understanding the industry, also understand the user. If you’re a marketer, we want to know your story.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Magisto

DECEMBER 18, 2019

Having a unique perspective on things is what will differentiate you from all the other bloggers our there. Write a case study. Case studies are relevant forever. Case studies get less and less consistent over time, but they have a more significant relevance span than a more trendy blog post.

Work Management 52

Work Management Marketing Management Content Blogger 52

nDash

NOVEMBER 10, 2020

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted Taking the right steps to differentiate your brand will make your company stand out over the long term. Case Studies.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Convince & Convert

APRIL 29, 2014

That’s why you often hear things such as, “echo chamber” and “yes men” when bloggers are discussed. He takes one side of an issue and another blogger takes the other. It’s no surprise the bad case studies are shared over and over and over again. That may include pricing, delivery, referrals, and point of differentiation.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 15, 2014

Even if you don’t have budget to work with a celebrity influencer, consider partnership opportunities with key bloggers or thought leaders in your industry. Here’s a great article on how to differentiate between influencers vs. advocates, plus pros/cons of working with each group from Ekaterina Walter.

Campaigns 155

Campaigns Case Study Case Studies Social Media 155

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. Drive profile visitors to your original content, such as your latest blog posts, case studies, white papers, and more.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. Drive profile visitors to your original content, such as your latest blog posts, case studies, white papers, and more.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ConvertKit

APRIL 2, 2021

It was hard to differentiate between tags, audiences, and segments, and he couldn’t automatically tag people who clicked on links in his emails. If you’re a good blogger, it doesn’t instantly mean you can write good sales copy. The frustrating aspect of this launch? He couldn’t segment his email list on Mailchimp.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources. Why are case studies becoming a requirement?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

B2B Digital Marketer

APRIL 1, 2021

Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). And that’s another thing that could be a marketer’s Achilles’ is because it’s that differentiating point. You have to be agile. Uh, we took one of them from 30 people to 300 people.

Planning 52

Planning Work Management Marketing Management Business 52

Webbiquity

JANUARY 20, 2015

To a first level connection we can simply send a message, 2nd and 3rd level connections might get an invitation or an introduction,” guest blogger Viveka von Rosen (again) succinctly explains how best to utilize this communications framework. Guides to Personal Branding on LinkedIn.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. For those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.”

Social Media 100

Social Media Social Marketing Work Management Media 100

Content Marketing Institute

NOVEMBER 22, 2017

Bernadette Jiwa is one of my favorite bloggers. Hunch includes dozens of case studies, examples, and scenarios. Brian and Michael have an answer: Execution is the single greatest market differentiator. The 12 Week Year describes many case studies like that of Ann Laufman, a financial advisor with Mass Mutual in Houston.

Creativity 109

Creativity Product Planning Content Marketing 109

MLT Creative

JUNE 10, 2010

You must differentiate your product, even if you're selling something really boring. Build blogger relations before you need them. Take a look a my case studies for more information. Go back and look at your stuff on all of them. You don't have to do what everyone else has done-set your own rules. Humanize your profiles.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Hubspot

AUGUST 2, 2010

Following is a recommended eight-step system to build and execute your Inbound Marketing GamePlan: STEP 1: Clearly define and differentiate your brand. Quarterly content marketing calendar , including: prioritization, budgets, abstracts and timelines for blog posts, case studies, videos, white papers, eBooks, webinars, articles and more.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Moz

JULY 22, 2019

A while ago, I noticed a shift in a client’s mindset: After a few projects delivered together, they started to ask for in-depth forms of content like how-to’s, case studies, and guides — which (according to Brian's research) is exactly the type of content that has the highest chances of getting links. Create a strategy and go for it!

Marketing Budget Creation 57

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 57

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The simplicity is definitely a key differentiator. I agree Myspace sold too early, but I think FB is going to sell too late. link] davinabrewer Jay, I never joined and barely surfed MySpace and #2 is why; it was big jumbled mess.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

APRIL 27, 2012

Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained. I think there’s always the great social media bloggers like yourself and Jeremiah , which I read fairly religiously. How do you feel about that? Ryon : No, absolutely.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Hubspot

AUGUST 8, 2012

They differentiate themselves by really caring about their customers. Kind of crazy "caring" is a differentiator, eh? and give those guest bloggers exposure to a new audience and valuable links back to their site. Check out how Chipotle separates themselves from other fast food chains, right on the homepage of their website.

Paid Search Agency 28

Paid Search Agency Social Media Differentiation Custom Publishing 28

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. There is no differentiation or uniqueness. Case studies in the manner of tutorials that are beneficial to readers. What is content marketing?

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

CoSchedule

AUGUST 1, 2022

But the question is, how do you differentiate high-quality links from low-quality ones? When other bloggers and marketers find your images helpful, they will want to embed them and link to your page as the source of the original information. How do you know what makes a quality backlink? What Makes A Quality Backlink?

Link Building 52

Link Building Ad Building Domain High Quality Lead 52

Webbiquity

JUNE 12, 2019

Share a case study along with a testimonial from a customer who has actually experienced the benefits of that 15%. Say things that differentiate your brand from competitors. Daniela McVicker is a blogger with rich experience in writing about UX design, content planning, and digital marketing. In fact, it shouldn’t be.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Webbiquity

JUNE 8, 2011

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two.

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Webbiquity

MAY 14, 2013

a beginner’s guide, biggest myths or misconceptions, case studies, etc.). Better yet, invite those experts to share their knowledge on your blog as guest bloggers. How can you differentiate yourself from others who are blogging in your niche?”). Blogging Tips and Guides. What’s your angle? What’s your view?

Resources 100

Resources Tips Blogger Social Media 100