Digital B2B Marketing

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Social Media Integration: Today, Triberr has built a social media island.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social Media 5. Social advertising. Media Buying 7.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social Media 5. Social advertising. Media Buying 7.

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

But unless your business is marketing, thought leadership needs to come from your business. Thought Leadership Is Human Today, it seems some businesses are so busy humanizing their company or brand that they forget to include real humans. Marketing can facilitate, organize and amplify.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Although my focus on numbers has evolved, in business, information still fuels me. I believe social media should be about being social and developing relationships.

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse.

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