Blogger and Forrester - B2B Marketing Zone

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media

Social Media Social Marketing Web 2.0 Forrester

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. They aren't so much "lead generation" as they are "lead extraction" services.

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B2B Marketing Zone

WebMarketCentral

Best of 2009 (So Far): Social Media Marketing, Part 3

Getting More Out of Each Click with "Post-Click Marketing"

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