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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for. How to Use This Tool Create a SpyFu account.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

As I sit through client calls and talk about SEO and PPC, I find myself wanting to migrate further away from conversations about what we do because I’m falling deeply in love with what they do. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). Breadcrumbs. Fact checks.

SEO 58
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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

Book My Free Marketing Consultation Right Now . A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. Book My Free Marketing Consultation Right Now .

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. Display Network : Google sites like YouTube, Blogger and Gmail, plus thousands of partnering websites across the Internet. When Should You Opt for the Search Network? How to Create CTAs that Actually Cause Action.

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SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

Most e-tail shops are doing the basic, so you'll need to leverage more advanced best practices to increase your position in the SERPs, attract more customers and outperform your competitors. These factors all play an important role in your SERPs positioning. Technical issues may include: broken links. error pages. slow site speed.

SEO 124
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PESO Model for PR: Paid, Earned, Shared, Owned Media

Brandpoint

Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). In this book, Gini established a solid framework for implementing and embracing this model that has become widespread in the industry.

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15 Cost-Effective Tactics to Increase High-Quality Traffic Your Blog

Outbrain

But as a blogger or marketer trying to get more eyeballs on your blog, you should definitely be looking at ways to do that without having to break the bank, leaving precious budget for the paid advertising methods that really work. Optimizing your Meta Descriptions to Increase CTR in the SERP. Pay-Per Click (PPC) Advertising.