Everything Technology Marketing
APRIL 4, 2011
The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.
Everything Technology Marketing
JANUARY 27, 2011
Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.
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Everything Technology Marketing
JANUARY 31, 2012
Thank you for following and contributing to this blog. Marketers often struggle to create magnetic content in the right formats and quantities. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.
Everything Technology Marketing
FEBRUARY 19, 2011
John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience.
Everything Technology Marketing
APRIL 17, 2011
Leading the ranking are case studies, live presentations (one could argue this is a content format as well as a channel), white papers, and online articles - these formats are most effective in engaging prospects (all other things being equal). Again, this chart shows a blended ranking of the most effective content delivery channels.
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