tag gurl Blog Related Topics 
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! Disclosure: I am a guest blogger on the MarketingGenius blog.
Customer Experience Matrix
JULY 27, 2009
The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. Tags: Genius.com demand generation marketing automation social media lead management. This both is and isn’t a big deal. That’s a very small step.
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LeadSloth
AUGUST 26, 2010
On top of that, some vendors offer a built-in URL shortener, such as Genius.com’s gURLs and SalesFusion’s IttyBitty (which isn’t very short by the way: ittybitty.bz). They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. And that’s exactly what Marketo announced.
B2B Marketing Zone Posts
AUGUST 3, 2009
Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Blogging Benchmaks: In Search of the Missing Metrics - B2B Marketing Savvy , July 30, 2009. A List of Blog Directories - FYIndOut , July 21, 2009.
Convince & Convert
MARCH 2, 2010
You can look at Jay Baer and determine that he’s a follower of your Twitter account, and has commented on your blog 3 times. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. The area of “metrics integration&# is especially interesting.
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