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Marketing Insider Group
NOVEMBER 23, 2023
How do you get it right, measure it, improve it? We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another.
Hinge Marketing
AUGUST 16, 2017
However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Recruiting won’t get any easier.
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Circle Studio
NOVEMBER 8, 2018
Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.
Content Standard
MARCH 6, 2019
When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. But every customer is a local customer. Finding the Local Flavor. Image attribution: Helena Lopes.
Hinge Marketing
JANUARY 13, 2016
Smaller tech firms often struggle to convince clients they have the staff, knowledge, and ability to handle their business. These smaller firms fear they come across as too small. Their prospective clients are similarly concerned that a smaller firm won’t be able to provide them an adequate level of service.
Content Marketing Institute
AUGUST 3, 2018
We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Yet many of us struggle to measure the impact of the stories we tell. CMWorld Click To Tweet.
Hinge Marketing
MARCH 1, 2016
Looking back just a few years, I am amazed by how much the marketing landscape has change. But, what does this evolution mean for today’s professional services executive? Marketing technologies. Not so long ago, technology was relegated to your IT department. —for easy upload and editing.
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