ANNUITAS

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SEO and Panda, One Year Later

ANNUITAS

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. I am not an SEO expert, by any stretch of the imagination. Content strategy’s impact on SEO is now clearer than ever. Image via SearchEngineLand.com.

SEO 100
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Behind the Buzzwords: Omnichannel

ANNUITAS

catalogs, SEO blog content, organic and paid social media) organizations use to interact with consumers, with the goal of delivering a consistent experience. Originally used to describe retailers with both websites and brick-and-mortar stores, omnichannel is now an industry buzzword you see everywhere.

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The Problem With The Story You Are Telling

ANNUITAS

Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO. As if that was something that was really easy to do.

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The Problem With The Story You Are Telling

ANNUITAS

*This post first ran July 29, 2014 via the ANNUITAS blog. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO.

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Specificity Matters

ANNUITAS

I do not claim to be an expert in Search Engine Optimization (SEO). So, after returning from last week’s Content2Conversion Conferenc e in Scottsdale, I find myself still thinking about one session I attended called SEO for Content Marketers by Lee Odden , CEO of TopRank® Marketing and the phrase, “specificity matters.”.

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Small But Mighty – Building a Power Team

ANNUITAS

While we had a solid Demand Generation Strategy, a fantastic marketing automation instance in place, nurture tracks, and a rapidly growing database, however, we lacked many of the elements that “feed the machine” including fresh content, a proper SEO strategy, and consistent blog posts.

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Small But Mighty – Building a Power Team

ANNUITAS

While we had a solid Demand Generation Strategy, a fantastic marketing automation instance in place, nurture tracks, and a rapidly growing database, however, we lacked many of the elements that “feed the machine” including fresh content, a proper SEO strategy, and consistent blog posts.