LeadSloth

JANUARY 14, 2010

On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. Marketing Automation.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 17, 2009

Both books cover lead nurturing and ROI calculations, and Silverpop also explains lead scoring. See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. Lead Management ROI. The word “ROI&# is often abused, but not in these workbooks. Lead Scoring.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 4, 2009

Marketing Automation to Measure End-to-End ROI. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Disclosure: I am a guest blogger on the MarketingGenius blog. You can’t see data on individual users. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. The top 6 topics mentioned in the survey were: Metrics & ROI. The top 6 topics mentioned in the survey were: Metrics & ROI. It is interesting to see that ROI and Best Practices score so high. The top 6 topics mentioned in the survey were: Metrics & ROI.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

Social Media ROI. Social Media ROI. The tracking and ROI mechanism is already built into most Marketing Automation systems, so it just needs to be extended to Social Media. They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Is it easy for the vendors to implement?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Balancing Your Marketing Portfolio : Choosing the Right Mix of Tactics to Maximize ROI – Greg Sherry from Verint Systems. San Francisco: October 4-5 / Boston: October 25-26.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100