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B2B Lead Generation: The Ultimate Guide

Zoominfo

Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Search Engine Optimization (SEO) Generative AI can help SEO teams stay on top of their rankings and make appropriate updates. What Does this Mean for Marketers?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

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How to Bolster Your B2B SEO Strategy with PR

Zoominfo

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. A Beginner’s Guide to B2B SEO Strategy. Let’s get into it.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

And search engines love social media, which helps expose that rant to anyone searching for the company's name. If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Start Twittering.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Paid vs. natural search efforts. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. But that’s content for another blog post.

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