Chris Koch

MARCH 25, 2011

Eric Wittlake makes this point in a blog post this week and I heartily agree. Recognition from peers means a lot to subject matter experts. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. What do I mean by an idea organization? Appeal to their egos. What do you think?

Social Media 100

Social Media Organization Peer-to-peer SME 100

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. From One Engineer to Another® blogs from Indium Corporation. is the driving force behind this effort where 14 in-house engineers write 73 different blogs.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Integrated B2B

OCTOBER 8, 2012

It’s time to think about how to create and maximize meaningful connections between the SMEs in your company and their peers at your customers, and how to connect them to other influencers in the industry. Good not-so-clean fun ensues and the movie went on to gross more than $ 40 million in its opening year. Here’s why and how.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

ClearVoice

AUGUST 14, 2023

Unique content marketing challenges for cybersecurity SMEs Creating and distributing timely and engaging content consistently is key to success in content marketing. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges. This builds trust and credibility.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

EveryoneSocial

APRIL 23, 2020

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. EveryoneSocial 2.0 The Timeline Gets the Right Content in Front of Users.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52

EveryoneSocial

MARCH 9, 2017

Furthermore, employees often have a larger sphere of influence on social media than the business page of a startup or SME. ” Add the fact that 84% of people trust peer recommendations more than branded content and you will know you can never lose with employee advocates. .” Post Engagement. Website Traffic.

Peer-to-peer 81

Peer-to-peer SME Social Networks Social Media 81

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But it’s worth it! They, after all, likely to be highly qualified and experienced. Don’t pump it up!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40